Jamie Notter

JULY 23, 2012

All that experience and intuition, the entire industry’s decades-old model… how could things have changed that much, right? And yet they are wrong, the model isn’t working anymore, and instead of listening to the guy in the room who sees it and knows how to fix it, they treat him like a punk. December 2011 (7). October 2011 (9).

Innovation 70

Innovation Oakland Social Media Boston 70

Idea Architects

JANUARY 3, 2012

The question posed to me was this: How are you going to change the world in 2012? Maddie Grant, co-author with Jamie Notter of a wonderful book, Humanize (you are reading it, aren’t you) picked this question up from this post by C raig Newmark , founder of Craig’s List. Dec 2011 (6). Nov 2011 (5).

Columbus 60

Columbus DC Louisville Houston 60

Membership Marketing

FEBRUARY 5, 2010

How to Calculate where your Membership is Headed. And some of them do not realize just how much trouble they may be in going forward. So the question for association executives is, are you operating from a scarcity mindset or an investment mindset. How to Calculate Where your Membership is Headed. ► 2011. (29).

How To 40

How To Analysis Price Survey 40

Membership Marketing

OCTOBER 10, 2011

Monday, October 10, 2011. The 25 Most Important Lessons in Membership Marketing. One of the sections that I find most interesting in our benchmarking research is the responses to our open ended question about lessons learned. Multiple contacts are very important. at Monday, October 10, 2011. Speaking Engagements.

Marketing 40

Marketing Survey Social Media Price 40

Membership Marketing

OCTOBER 21, 2011

Friday, October 21, 2011. As of the end of August 2011, Costco reported 25.0 ” Forbes added that “in Q4 2011, the new member sign-ups witnessed an increase of 22% as compared to a year ago.” at Friday, October 21, 2011. October 27, 2011 1:17 PM. October 27, 2011 4:47 PM. Good point.

Case Study 40

Case Study Marketing Price Survey 40

Membership Marketing

NOVEMBER 11, 2011

Friday, November 11, 2011. I just responded to a question on how an organization should put together a membership recruitment strategy. The question reminded me that sometimes it is a good idea to step back and look at the fundamentals of what we are doing. at Friday, November 11, 2011. November 15, 2011 2:05 PM.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JANUARY 4, 2011

Tuesday, January 4, 2011. Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. If you can’t answer that question, start over.” at Tuesday, January 04, 2011. January 5, 2011 5:16 PM.

Marketing 40

Marketing Social Media Case Study Price 40

SCD Group

SEPTEMBER 9, 2012

How to Dramatically Grow an Associations Membership and Sponsorships By Russ Alan Prince and Bruce Rogers via Forbes To a large degree, when an association grows its membership it’s able to generate meaningful revenues that can be applied to benefitting the members. 3 Presentations Illustrate Importance of Content M.

Content 40

Content Revenue Marketing Price 40

SCD Group

JULY 29, 2012

You can respond to that question, can’t you? But how do you know – really know – how to answer these questions? How do you know – really know – that what your association shares on its website really addresses the questions? 8 articles important to association executives and.

St. Louis 40

St. Louis Content Recruiting Recruitment 40

Membership Marketing

APRIL 1, 2011

Friday, April 1, 2011. And 631 unique associations answered the question. at Friday, April 01, 2011. Labels: 2011 Benchmarking Survey , Growth Characteristics. April 4, 2011 9:52 AM. April 5, 2011 5:12 PM. How to Calculate Where your Membership is Headed. Does this data surprise you? Tony Rossell.

Marketing 40

Marketing Price Survey Analysis 40

SCD Group

MAY 16, 2012

I concluded with these questions: So, as you think about your association, can you see a tidal wave headed your way? If associations are going to avoid this same fate, they must start asking different questions: What is it going to take for our association to thrive over the next decade and beyond? It is already here. Jeff is correct.

Tips 40

Tips Marketing Innovation Technology 40

Beth Kanter

DECEMBER 17, 2013

On December 17 at 6:30 pm, I am facilitating a discussion and presenting at one of Scoop.It’s “ Lean Content ” events in San Francisco. While I have been doing content curation for the past twenty years that I’ve worked as a technology trainer, in July, 2011 I discovered the Scoop.It

Content 28

Content San Francisco Resources Social Media 28

SCD Group

MAY 21, 2012

Studies show that many frauds would have been detected much earlier if employees had known how to report their suspicions. My goal is to save you time by gathering, curating and sharing content important to association and nonprofit management. 6 Questions to determine what’s next for your asso. ► 2011. (42).

St. Louis 40

St. Louis Tips Review Organization 40

Membership Marketing

JUNE 18, 2012

But answers to the question, “What types of analysis do you use to measure the effectiveness of your membership marketing campaigns?” As the chart below highlights, of the 667 organizations answering the question, less than half track response rates to their marketing efforts. ► 2011. (29). Tony Rossell.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JANUARY 27, 2011

Thursday, January 27, 2011. To Raise Accountability – There are times in every organization when the urgent distracts from the important and key goals are not accomplished. at Thursday, January 27, 2011. Labels: How much to spend for a member , Marketing Planning , Membership Marketing Spending. Publications.

Marketing 40

Marketing Price Survey Recruiting 40

Tom Morrison

AUGUST 17, 2011

Wednesday, August 17, 2011. I always ask the question of people when they are listening or reading on association management, is the person teaching or writing, sitting in the stands, or are they playing the game? 4 comments: Mark Bledsoe August 17, 2011 7:27 AM Good stuff! 4 is probably the most important of all.

St. Louis 40

St. Louis Los Angeles Jacksonville Conference 40

Membership Marketing

MARCH 22, 2010

I thought that it might be helpful to point out that there is an important legal difference between the two. Please let me know if you have any questions. April 6, 2010 12:17 PM. January 19, 2011 11:31 AM. January 19, 2011 11:32 AM. January 19, 2011 11:33 AM. January 19, 2011 5:48 PM. Tony Rossell.

Marketing 40

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SCD Group

JULY 15, 2012

Association Media & Publishers Video Interviews This video shows interviews with individual members answering the question “what is the future for association publishing.” ” Content Marketing World Conference Video Promotion The Content Marketing Institute conducted video interviews throughout its 2011 World Conference.

Video 40

Video Examples Marketing Case Study 40

SCD Group

JULY 4, 2012

8 articles important to association executives and nonprofit professionals. With many Boomers retiring from associations and nonprofits, these tips are important to association executives too. Respect How to Create an Awesome Conference Blog. 5) Make a how-to screencast. 8 articles important to association executives and.

Case Study 40

Case Study Video Social Media Content 40

SCD Group

JUNE 12, 2012

Our board is composed of Boomers most of who have no idea of how to work with Millenials. They have no idea of what staff does nor how long it takes. Since several of these questions surfaced in a pre-conference survey, I was able to create a short PPT on the key topics. ► 2011. (42). We’re slow to change.

Project 40

Project Conference Cost Content 40

SCD Group

JUNE 24, 2012

How to Create a Successful Blog Editorial Strategy in Just Six Steps. The most important thing to ask when you are creating any type of content — for your website or otherwise — is: “What do my customers want to know, and am I creating content that answers their questions?” ► 2011. (42).

Content 40

Content Survey Marketing Report 40

Membership Marketing

JUNE 20, 2012

The question often comes up whether the discounted price members will renew at the same rate as those who paid the full price. But whether you choose to discount or not, the more important point is that it pays to conduct statistically valid market tests. How to Calculate Where your Membership is Headed. ► 2011. (29).

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

MAY 21, 2010

” It is a common question that I hear from clients these days. Asking how we can deliver more value to our members is a very productive question when we put actions behind it to discover the answer. To some extent the question of value and cost are interchangeable. Hi Roee, That's a great question.

Marketing 40

Marketing Survey Price Cost 40

Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. The next question is what to do with these leads and how to maximize the effectiveness of the conversion system. January 28, 2011 6:28 PM. Newer Post.

Social Media 40

Social Media System Price Survey 40

AE on the Verge

NOVEMBER 6, 2010

Later was an exercise to teach association execs how to do "impact answers" to challenging questions members ask, and the sample questions for the practice session were on. ► 2011. (31). At a training session this week, 3-4 sentence case studies were printed on laminated index cards. laminated business cards.

Case Study 28

Case Study Sample Tips Social Media 28

SCD Group

JUNE 10, 2012

Ask lots of questions. How to Monitor Your Social Media Presence in 10 Minutes a Day This is an excellent 24-page ebook prepared by HubSpot’s Rebecca Corliss. My goal is to save you time by gathering, curating and sharing content important to association and nonprofit management. ► 2011. (42). ► May. (23).

eBook 40

eBook Tools Recruiting Recruitment 40

Membership Marketing

OCTOBER 19, 2010

” I appreciated the honest question. Here is how I answer the question, but please feel to share your perspective. A competitor having membership information is much less important than that competitor’s ability to execution on what they have learned. How to Calculate Where your Membership is Headed.

Recruiting 40

Recruiting Recruitment Price Chicago 40

Membership Marketing

SEPTEMBER 3, 2010

Motivate them with “why” membership is important. Tell them “how” they can be involved. Here is another reason why knowing and using the membership lifecycle can be so important. How to Calculate Where your Membership is Headed. ► 2011. (29). I am a long term member of ASAE.

Marketing 40

Marketing Recruiting Recruitment Price 40

SCD Group

SEPTEMBER 24, 2012

This piece questions associations and provides three possible answers. Given how visual content marketing has become in the last few years, many smart brands such as HubSpot and Twilio are making conscious efforts to create amazing slideshow content for generating more leads. 3 Presentations Illustrate Importance of Content M.

millennials 40

millennials Content Innovation Marketing 40

Membership Marketing

APRIL 9, 2010

On the other hand, only 17% of associations reported that they have a “private association social network” And those organizations who have a private social network are 28% more likely to report growth in membership compared to the average association. I'm an English major, so forgive me if this is a silly question.

Social Media 40

Social Media Survey Report Case Study 40

Membership Marketing

JANUARY 29, 2010

In fact, we do not even ask customer satisfaction questions on surveys because we find that lapsed member report virtually the same level of satisfaction as current members. How to Calculate Where your Membership is Headed. ► 2011. (29). 2011 Benchmarking Survey. (9). Need I say more? We are in a knowledge economy.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JULY 22, 2010

One of my colleagues just pointed out to me that there is some important data in our Membership Marketing Benchmarking Report on how associations are using email and how effective it is for them. Hi Paul -- Good question. How to Calculate Where your Membership is Headed. ► 2011. (29). Tony Rossell.

Recruiting 40

Recruiting Recruitment Survey Price 40

SCD Group

JULY 12, 2012

In other words, associations have mastered how to deliver products, services, and events that really appeal to one audience in particular. The question is: Will your association still exist? My goal is to save you time by gathering, curating and sharing content important to association and nonprofit management. ► 2011. (42).

Recruiting 40

Recruiting Recruitment Marketing Content 40

Membership Marketing

APRIL 10, 2012

Overall, we had more than 650 unique associations respond to this question. More importantly, how does this experience of associating help them achieving their 21st century outcomes? How to Calculate Where your Membership is Headed. ► 2011. (29). 2011 Benchmarking Survey. (9). Is there a Membership Gene?

Products 40

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AE on the Verge

JANUARY 26, 2010

The meeting info was important, as was hearing the debate. Even if you need to separately tabulate and report the live votes from the virtual votes, would be important to have some sort of voting option for virtual attendees. Someone should know how to do that in real-time so a break isnt needed. ► 2011. (31).

DC 28

DC Tips Social Media Technology 28

Membership Marketing

JANUARY 27, 2010

In fact, testing may even be more important now because the vast array of options available to marketers. If testing is so important, then how should it be done? ” or “How about?” Equally important to the “art’ of testing is the “science” of testing. • Can we add?

Recruiting 40

Recruiting Recruitment Marketing Price 40

BlogClump

AUGUST 26, 2010

Glad to here it will be green-ed up a bit for 2011. Being a vendor that provides online learning, I'm very accustomed to the phone, web and video, but I have never lost touch with the importance of face to face interactivity. ► 2011. (12). August 26, 2010 4:03 PM. Love this post, Matt. And I agree with most of them.

Education 28

Education Baltimore Conference Review 28